30 years of commitment.
United to help end breast cancer.



The Estée Lauder Companies’ Breast Cancer Campaign unites and inspires people globally to create a breast cancer free world. Our global community supports research, education and medical services through 60+ organizations worldwide.

Together, we will help raise funds and awareness and make a positive impact in the lives of breast cancer patients.

Ways to help prevent and lower the risk
of developing breast cancer*:
Early detection is key. Talk to your doctor about your risk of breast cancer to determine when you should start annual screenings.
Know your family history on both your biological parents’ sides of the family.
Sleep! Research has shown that sleep and stress are intrinsically linked. Reducing chronic stress is key.
Incorporate proper nutrition into your current diet and make a concerted effort to ensure that you are also eating leafy greens, cruciferous vegetables, and foods rich in fiber.
Exercise and do something to get you moving every day. While official guidelines recommend 2.5 hours of moderate intensity exercise per week (like a brisk walk), reducing your daily amount of sedentary time is key. 
*As shared by the Breast Cancer Research Foundation (BCRF)
How should a breast self-examination be performed?*
Perform breast self-examination monthly, either on the same date of every month or in the week your period ends when the breasts are less swollen. Doing breast self-examination is simple; look and feel and look for change in your breasts.
Any lump, thickening, dimpling or abnormal contour
Any pitting, unusual skin rash, non-healing wounds, bleeding or ulceration on the skin
Any nipple retraction or asymmetry
Any nipple skin change, discharge or bleeding from the nipple
Any lump pr enlarged lymph node in the underarm
Lie down: place a rolled towel or pillow under your shoulder, use body oil on breast
During shower: Apple soap on skin to make the examination easier
Right hand at ear level, use the pads of the three middle fingers of the left hand to press and make small circles or vertical strips around the right breast to feel for lumps or thickening;
Gently press the right nipple with two fingers of the left hand to look for any discharge.
Feel for change in your breasts, above and below your collarbone and armpit area.
Repeat the examination on your left breast with your right hand.
Tips: Most often, many of the changes may not be linked to cancer. Still, a woman should consult her doctor about any unusual change in her breasts.
*As shared by the Hong Kong Breast Cancer Foundation (HKBCF)


Pink Ribbon Products

All proceeds from the sale of Pink Ribbon Products will be donated to the Hong Kong Breast Cancer Foundation and the Hong Kong Hereditary Breast Cancer Family Registry.

Estée Lauder

Limited Edition Advanced Night Repair Synchronized Multi-Recovery Complex 

$965 / 50ml

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Jo Malone London

Peony & Blush Suede Cologne

$1,370 / 100ml

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La Mer

Limited Edition Crème de la Mer

$900 / 15ml

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GREAT SKIN, GREAT CAUSE Moisture Surge™ 100H Auto-Replenishing Hydrator

$390 / 50ml

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Bobbi Brown

Proud to Be Pink Crushed Oil-Infused Gloss Duo

$350 / 6mlx2

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Ginger Souffle™ Whipped Body Cream (Limited Edition)

$350 / 200ml

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Make a Donation

Founded in 2005, the Hong Kong Breast Cancer Foundation (HKBCF) is the first non-profit organization dedicated to mitigating the threat of breast cancer in the local community through education, patient support, research and advocacy.

HKBCF strives to raise public awareness of breast cancer and the importance of breast health, supports breast cancer patients on their road to recovery and advocates for better breast cancer care in Hong Kong. With its continuous efforts, HKBCF has supported more than 75,000 breast cancer screenings and follow-ups, and more than 160,000 people have joined its support activities*.

*Data updated on Jun 1, 2020

30 years of commitment.
United to help end breast cancer.


In 1992, Evelyn H. Lauder co-created the iconic Pink Ribbon and founded The Estée Lauder Companies' Breast Cancer Campaign with the mission to create a breast cancer-free world.
The Breast Cancer Campaign is recognized as The Estée Lauder Companies' largest corporate social impact program and supports more than 60 organizations around the world.

Join us now and inspire your friends to follow The Campaign with your creativity!